A Halloween weekend party was supposed to be an outdoor BBQ, but an unseasonal snowstorm in New York put a literal damper on that. The party went on, indoors, and I showed up with my own inside variation of a campfire favorite—s’mores.


Since trying a S’mores cupcake from Magnolia (see “NYC Cupcake Crawl I: Magnolia Bakery“), I’d been wanting to try my own version. Our complaint about Magnolia’s was that, while tasty, it needed more chocolate and more marshmallow to really be a S’mores. Theirs had a graham cracker cake with a marshmallow-chocolate topping. I turned that on its head, baking a chocolate cupcake and putting the graham cracker, chocolate, and marshmallow on it.

s'mores cupcakes

I baked a batch of chocolate cupcakes using one of my go-to recipes (the same I used here).


While they cooled, I assembled my supplies:

  • Graham crackers
  • Hershey’s bars
  • “Glue” (cinnamon and chocolate icing)
  • Wooden chopsticks
  • Marshmallows
  • An open flame (burner of my gas stove)

I glued a square of graham cracker to each cupcake with leftover icing I had frozen from other recent projects and stuck two pieces of a Hershey’s bar on top. My thought was that the roasted marshmallows would melt the chocolate and hold it all together. In practice, the stability of my construction was questionable, however, so I also used some icing to glue the chocolate squares to the graham cracker. (No one complained about the extra icing!)


It was a perfect chilly day to grab a friend for roasting marshmallows. We skewered the sweet white puffs on chopsticks and held them over my stove, as snow fell outside my windows. A properly roasted marshmallow takes patience, I remembered from childhood campouts and hayrides. We did our best, but a few went up in flames, and getting the freshly roasted marshmallows onto the cupcakes was a little messy. But isn’t that the way it is supposed to be?

Thanks go to my sister-in-law for brainstorming this concept with me and to Jen (who was also my photographer for this post) for helping roast the marshmallows and wrangle their super-sticky goodness.

Perhaps cupcakes aren’t ideal for sand, sea, and sun, but friends and I had planned a day at the beach, and it was the perfect opportunity to create seashore-themed treats!

Seashore Cupcakes by Amelie
Cupcake Amélie at Brighton Beach

I started by baking a batch from one of my standby recipes, the Classic Chocolate Buttercream Cupcakes from Fergel Connolly‘s 500 Cupcakes. I like making them when I want a less intense chocolate, they use just a few tablespoons of cocoa in the batter. They were my first cupcakes to get rave reviews, and they are my default when I need a sure thing and/or just want to concentrate on decoration.

Hurdle #1: Missing Ingredient

My first challenge of the night was a near-empty bag of self-rising flour, which I don’t often use. This particular recipe calls for it, though, and I didn’t have enough. So, I made some extra by adding 1 1/2 teaspoons of baking powder and 1/2 teaspoon of salt to 1 cup of regular unbleached all-purpose flour. Voilà, self-rising flour! (As an aside, I’m not entirely sure why this recipe calls for self-rising flour and additional baking powder, why not just call for regular flour, baking powder, and salt?)

Hurdle #2: Bottom-of-the-Barrel Blue

The real fun was making these into beach and ocean. I mixed up my regular Vanilla Buttercream Icing for them, putting cocoa in half the batch. I planned to color the rest blue for my faux water.

I pulled out my handy dandy box of food coloring, popped the top of the blue, and squeezed gently. Nothing. I squeezed harder. Nope. I ended up cutting the bottle open, scraping the coloring out with my finger and swirling it into the icing (yes, I’d washed my hands). There is still, several days later, a blue cast to that fingernail.

I grabbed a Wilton 1M tip, filled a pastry bag with the blue goo, and started piping without a real plan. I made squiggles, then peaks, starting to pipe more freely and aggressively.

“Choppy water!” both the friend who had joined me to decorate and I exclaimed in unison.

Ocean Cupcakes

Hurdle #3: Faulty Fondant

The fondant I had on hand, leftover from another project, was rock hard when we pulled it out of it the container I’d thought was airtight. Microwaving in 5-10 second bursts helped to a certain extent, but eventually we had to take more drastic measures, working soft butter into it.

Red Fondant

It was still a nightmare to work with. My friend made me throw out the excess, we won’t be working with that batch of fondant again! While I frosted the rest of the cupcakes with chocolate and made graham cracker “sand,” however, she did manage to make reasonably realistic starfish, beach balls, a towel, shark fins, and, randomly, a sunbathing alien. I arranged them as I saw fit, we added a few cocktail umbrellas, and called it a night. For amateurs, I think we did pretty darn well.

Seashore Cupcakes

Hurdle #4: Mr. Sunshine

It wasn’t a hot, hot day, but the sun’s warmth still did a number on the icing, melting my waves and making a mess of our decorations. (I feel a heat vs. icing experiment coming on… Stay tuned for a future post!)

Oddly, I think the taste was enhanced by the heat, especially for the chocolate-frosted cupcakes. The chocolate buttercream seeped into the chocolate cake almost to the point, in at least one case, of seeming as if I’d filled them with it.

On the cupcakes with the plain vanilla icing, however, it seemed to melt the butter from the icing into the cupcake, leaving plain sugar on top. It didn’t work as well as the chocolate, in my opinion, but it wasn’t a horrible occurrence. One friend suggested I melt butter on baked cupcakes, then ice them. I’m trying not to clog my friends’ arteries in one fell swoop, though!

All in all, they were a success, my sunbathing companions were pleased. We were even able trade one for a beer from a beach vendor.

“This is the best cupcake I’ve ever had,” he said. “I mean…” He looked around. “My sister isn’t here, is she? Really, this tastes amazing, better than any I’ve eaten before!” I think he was drooling a little.

My photographer—and fondant designer—for this post was Jennifer Pinkowski. Learn more about her and her work at www.jenpinkowski.com.